Love’s not complicated. It just needs a little fun — and we’re here for it.
We started Why Don’t We during the pandemic — when the world slowed down, and we realized how much fun we were having just being together.
No distractions, no fancy plans — just laughter, games, and one too many competitive dares.
Pretty soon, we wanted every couple to feel that same spark. So we turned our inside jokes into our first game, Spice It Up, and somehow, our little idea grew into a brand that’s helped over 200,000 couples reconnect, laugh, and fall even more in love.
Our mission is simple: keep love playful.
Because connection shouldn’t be something you schedule — it should be something you play.
We believe connection should feel like play. Every question, dare, and challenge we create is designed to help couples talk, laugh, and flirt — without it feeling forced.
We believe connection should feel like play. Every question, dare, and challenge we create is designed to help couples talk, laugh, and flirt — without it feeling forced.
We’re not a company built in a boardroom — we’re two people who built this on our living room floor with a shared vision (and a lot of coffee).
Every game we make is tested by us — and designed for couples who crave more laughter, more honesty, and more us time.
Because couples who play, talk, and laugh together — stay together!
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